— Works

A perfectionist digital product designer based in New York City, with over 10+ years of experience in SaaS products, fin-tech, AI/ML, live streaming, e-commerce, health-tech and more, designing complex digital products across platforms. Helping companies define creative & practical design solutions and deliver thoughtful, detail-driven design solutions that make a real impact.

Check out my past projects and dive into case studies that walk you through my design process from research to final design.

ERX — Digital assets exchange platform.

As the sole designer, I led the end-to-end design process, including user research, wireframing, prototyping, and usability testing. I optimized the KYC onboarding experience for a 50% faster process, Optimized back-office workflow efficiency with 90% automation support and improved the overall trading flow for a smoother, more efficient user journey.

Bixie — A female-focused finance platform.

A gamified financial learning, community, and events mobile app for women. I was involved in analyzing the existing app, defining the brand identity and user personas, revising the brand’s color palette, built design system, optimized user flows and UI with a 51% boost in onboarding rate, and increased 49% in user engagement with overall user experience.

Showcase.

Here are a few more projects I’ve worked on across various industries. Each one tells a unique story and offers valuable lessons, challenges, and insights that have shaped how I design today.